a Case Study for

Chiktopia

The Challenge

To provide speedy service with no compromise on food quality, the Chiktopia management team wanted their staff to be fully focused on food preparation and table service rather than transaction. They needed a versatile EPoS solution that could handle 100% self-serve ordering for dine-in or collection, with the option to pay with or without cash.

As a new brand to the high street, the kiosk needed to guide new customers through the menu, both educating and offering upsell opportunities within a slick and visually appealing design. Equally, it had to integrate seamlessly with the back of house to ensure that orders, whether they were for dine-in or takeaway, went straight through to the kitchen for fulfilment with no room for error.

To help build up a new customer base, Chiktopia wanted to create a loyalty reward system that integrated with their CRM and EPoS to capture all aspects of their customers’ behaviour and enable personalised and timely marketing campaigns.

The Solution

Our kiosks were installed offering a customer-facing interface that uses intelligent UX to provide an intuitive and simple customer buying journey. Using effective menu design, customers are guided through the order process, offering options to customise and edit their order before selecting fulfilment and payment options. For those that wish to pay by cash, a receipt is printed with a QR code that customers can take to the counter till to pay. If customers wish to dine-in once they have ordered they can select table service and scan the QR code on one of the ‘table tents’ before placing it on their table for fulfilment.

Additional features included a smart daypart menu which only shows the breakfast menu during the allotted breakfast hours before changing the lunch menu for example.

To implement the essential customer loyalty element, pointOne worked with one of our customer loyalty platform partners, Como, to integrate their customised loyalty app. This works seamlessly with the EPoS to provide essential customer data and implement the reward scheme.

To ensure fast and error-free order fulfilment, we installed our kitchen management screens and bump bars to manage all orders. These give kitchen staff complete clarity on order priority, customisation and fulfilment requirements such as packaging for dine-in vs.delivery or collection.

The Results

Chiktopia has been really pleased with the implementation of this kiosk technology and already the feedback from their customers has been overwhelmingly positive. Already the time-saving and efficiency of service has been significant thanks to the queue-busting advantage of self-service kiosks. With our platform and intuitive kiosk interface, we have created an end-to-end customer experience of sensory delight, choice, convenience, comfort and speed to rival some of the biggest players in the fast-food market.

Bespoke UX to accommodate fast, intuitive and compelling meal deal ordering and upselling of an extensive selection of products.
EPoS to enable ubiquitous real-time data to flow across the platform and multi-channel touchpoints.
Accurate and slick customisation of orders from the portion and drink size to a wide selection of sauces and sides for both the customer and kitchen.
Mobile order & pay app with click and collect timings.

Fast food kitchen management systems with multiple kitchen management screens and bump bars to manage the food, order packaging and manages the control point to ensure the right customer gets the right order.
Ability to pay cash by quick and simple QR ticket printing to pay at the till point.
Integrated Como CRM for advanced loyalty marketing including an invite a friend feature, business feedback and transaction history, as well as standard identification and profiling screen.