Act Green
Understanding audience attitudes towards the role of cultural organisations in tackling the climate emergency
Indigo Ltd and pointOne partner to deliver Act Green, a piece of research into the attitudes of cultural attenders towards the climate crisis. Its aim was to understand more about what audiences expected from cultural organisations in this area, and what part they were willing to play.
This report is based on a survey that ran from 9 – 29 May and during that three-week period, 11,682 responses were gathered through 58 UK cultural organisations.
The Act Green report will help cultural organisations better understand the national audience sentiment around the climate crisis and provides actionable insight, practical examples and recommendations to develop new sustainability initiatives or support existing practices.
The report comprises:
- Full results of the Act Green survey
- Case study: Chichester Festival Theatre
- Case study: Season for Change
- Recommendations to organisations
- Resource from Julie’s Bicycle and the Theatre Green Book
This report is aimed at all stakeholders involved in theatre and venue sustainability including management, operations, box office, F&B, marketing and communications.
About Indigo Ltd
Indigo Ltd Indigo empowers the cultural sector to increase engagement with audiences and visitors through pragmatic problem-solving, vital insight and practical partnerships.
As audience specialists working to support and empower the sector, we are particularly interested in turning the results into recommendations for improving communications with audiences to increase audience engagement with and awareness of sustainability initiatives.
