Act Green

Understanding audience attitudes towards the role of cultural organisations and their audiences in tackling the climate crisis – a new sector wide survey delivered by the Insights Alliance and sponsored by pointOne.
man blowing bubbles at outdoor performance

The age of the conscious patron?

Pre-pandemic, there was certainly a growing worldwide consciousness around our responsibility toward the developing climate crisis. Although this was somewhat derailed during the pandemic, COP26 and the momentum from a younger audience have driven the issues around sustainability back to the fore. This responsibility touches every aspect of our lives including how we choose to spend our social time.

We have teamed up with the Insights Alliance –  the research partnership behind the vital “Missing Audiences” and “After the Interval” surveys – to once again aid cultural organisations in understanding audience sentiment around their role in tackling the climate crisis. 

Act Green nationwide survey

Act Green is designed to help cultural organisations to:

  • Understand the ways in which audiences think cultural organisations should be contributing to the climate crisis.
  • Discover how different audience groups view the role of organisations.
  • Develop impactful ways to communicate with different audience groups and improve audience engagement with sustainability.
  • Shape strategies for how best to involve audiences in sustainability initiatives.

Act Green
 is FREE for cultural organisations in the UK to take part. 

You will have access to your own results in real time and be contributing to a national benchmark, helping to develop a picture of cultural audiences across the UK and their views on sustainability and the climate crisis. 

The survey will be open for three weeks from 9 – 29 May. After that, we will run a webinar to discuss the findings and the resulting report.


You can register your organisation free here. If you have any questions, please get in touch: [email protected]

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If you have any comments or further questions about any of our insight content we would love to hear from you.