The cracks caused by staff shortages are really beginning to show according to new consumer and hospitality staff research we commissioned from KAM Media that reveals customer experience, particularly in QSR, is being damaged by the current crisis.
New consumer research reveals that we have entered a new era of customer experience in QSR where people and tech need to work in perfect harmony.
With autumn nights drawing in and winter on its way, it’s more than likely we will be reaching for takeaway and delivery options rather than venturing out into the cold. This expected seasonal uplift in takeaway sales comes on the back of already unprecedented rises in the percentage of consumers who have turned to delivery or click & collect during the pandemic. Indeed, the popularity of takeaway and delivery has quadrupled in the last 12 months according to CGA’s latest hospitality home tracker surveys.
If you are one of the 8 in 10 business owners, according to a recent GS1 UK-commissioned study, who feel unprepared for Natasha’s Law despite the new legislation coming into effect on the 1st of October then you are clearly not alone.
Customer data is king – how can it help your QSR or fast-casual restaurant nurture and grow your customer base?
Following the acceleration in digital adoption during the pandemic, there is no better time to introduce technology that can benefit operators in terms of data gathering and efficiency.
It may be too soon to look at lessons learnt by the hospitality industry from the pandemic but there are already some stand out practices that should be retained in our post-pandemic world. For those operators who have managed to weather the biggest storm imaginable, many are building on the innovation that happened in 2020/21 and seizing the opportunity to review their businesses rather than simply reverting to business as usual.