a Case Study for

Sadlers Wells

Background

For over three centuries, Sadler’s Wells has been a cornerstone of the arts, encompassing three venues: The Sadler’s Wells Theatre, The Peacock Theatre, and The Lilian Baylis Studio.

Sadler’s Wells Theatre in Angel, North London, features a 1,500-seat auditorium that showcases large-scale works by leading national and international dance companies. The Peacock Theatre, located in London’s West End, offers a 1,000-seat venue that hosts new live shows every few weeks, ranging from world-class dance to circus acts. The Lilian Baylis Studio, with seating for 180, presents a program of small-scale works by emerging dance artists and productions for young audiences.

Sadler’s Wells boasts an ambitious year-round program that explores and celebrates dance in all its forms. Each year, over half a million people attend their London theatres, with many more experiencing their national and international touring productions or engaging with their digital platforms. They create and share more new work than any other dance organisation worldwide.

The Solution

Sadler’s Wells chose pointOne due to the outdated hardware they were previously using, which required an upgrade. They faced significant hardware issues and lacked adequate support. Our robust solutions, comprehensive hardware offerings, and reliable support addressed all these challenges effectively.

Sadler’s Wells was particularly impressed with the system’s functionality and interval ordering capabilities during testing. The EPoS system proved to be fast, efficient, and practical for front-of-house staff. For managers, the head office module allows centralised control over changes, such as menu updates, streamlining processes and accelerating standard operational changes. The service remains consistently fast, even during peak times.

The main integration at Sadler’s Wells is with CrowdEngage, which works seamlessly alongside pointOne to streamline interval ordering. This integration has significantly optimised the process, allowing staff to focus on other tasks during shows. On the day of the show, customers receive a text message with a link to the menu, enabling them to order in advance and view their tickets. All orders go directly to the till, ensuring efficient service. Additionally, the tills prompt staff to ask customers if they would like to pre-order for the interval, even suggesting repeat orders for quick and easy management or additional sales.

The support Sadler’s Wells receives is consistently fast and responsive, with any issues being resolved immediately. The helpfulness of the support team was a crucial factor in their decision to choose pointOne as their new EPoS supplier. A significant improvement they’ve implemented is the ability to report spend per head, a feature specifically designed for Sadler’s Wells within the pointOne reporting system. This enhancement has streamlined their operations and improved their ability to forecast for future performances.

In summary, Sadler’s Wells selected pointOne due to the advanced solutions, comprehensive hardware, and reliable support provided. The implementation of the EPoS system, coupled with the integration of CrowdEngage, has enhanced their operational efficiency and customer service, ensuring a seamless experience for both staff and patrons.

“pointOne’s ePOS system has brought us: efficient service, time saving & improved stock control.”

Alejandro Castaño, Head of Catering

The Future

Looking ahead, Sadler’s Wells is poised for significant growth with plans to expand their integrations and enhance their operations. They are preparing to open an additional venue and restaurant, leveraging their existing technology to ensure seamless integration and efficiency. These advancements will enable Sadler’s Wells to continue delivering exceptional service and streamline their processes across multiple locations.

The new venue will provide additional space for performances, workshops, and community events, further cementing Sadler’s Wells as a hub for the performing arts. The restaurant aims to enhance the overall visitor experience, offering a place for patrons to enjoy meals and refreshments before and after shows.

Sadler’s Wells is also focused on optimising their operational efficiency through advanced technological solutions. By enhancing their existing systems, they plan to improve ticketing processes, customer relationship management, and internal communications. These improvements are designed to create a more seamless experience for both staff and patrons, ensuring that all operations run smoothly across their multiple locations.

In summary, with the addition of a new venue and restaurant, along with technological enhancements, Sadler’s Wells is well-prepared for a future of growth and excellence in the performing arts.

“Our partnership with pointOne for nearly a year has been outstanding. From seamless transition to excellent support during installation, they’ve exceeded our expectations.

pointOne’s solution has truly improved our operations, and we look forward to continuing our partnership.”

Alejandro Castaño, Head of Catering